What True Fioritura actually means

When you start a blog, the first thing you need to think about is your branding which includes your blog’s name. Without a good name, your blog won’t be as memorable and neither will your brand.

However, I think it’s important to call your blog something that means something to you- without it, your blog may not feel as personal when it’s your space on the internet. My previous blog was called ‘Exploring Thoughts’ because that was basically what I was doing, I had no niche, no experience in blogging and was a total blogging virgin.

Now, with a few years experience under my belt, I’m back with my own domain (yay!) and a new name. True Fioritura means true bloom, to blossom, to grow. That’s exactly what I plan to do with this blog. As I grow as a blogger and journalist, I really hope the brand grows too!

I will be posting regularly about life experiences, university, beauty and entertainment for those who are wondering.

For those who missed my first post click here: 


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